Over the course of my consulting career, I’ve built a diverse portfolio that blends marketing, communication, education, and organizational development. My work combines strategy with creativity, helping entrepreneurs, educators, and corporate teams strengthen their brands, improve performance, and communicate more effectively. I specialize in crafting marketing content, developing business curriculum, and producing professional communications that make ideas clear, engaging, and actionable. This portfolio includes:
Corporate and Professional Services Consulting
- Built websites for Roberts Partners law firm and Wingate Dunross executive search firm, using CSS includes, inline frames, and custom Flash features.
- Developed interactive training modules and helped create a management training program and online recruitment system.
- Recruited, trained, and led an inaugural internship program for 11 college students at Princess Cruises.
- Created the visual identity and logo for PhyBuy.com, an emerging pharmaceutical company.
Education and Curriculum Design
- Designed interactive Application-Based Activities (ABAs) for McGraw Hill that enable undergraduate sales and marketing students to apply key concepts in realistic business simulations, including Overcoming Objections, Psychology of Selling, and Sales Presentations.
- Partnered with Woodbury University’s School of Business to create an Executive Education program.
- Developed the concept of online marketing and social media courses for the Musician’s Institute.
Entertainment and Creative Industry Projects
- Coordinated live web events for DavidBowie.com featuring pianist Mike Garson and comedian Eddie Izzard.
- Launched Mike Garson’s first website and managed marketing for two contemporary classical albums.
- Negotiated the $60,000 sale of the NowMusic.com domain through Mike Garson Productions.
- Designed websites for flutist and composer Jim Walker and celebrity stylist Marco Pelusi.
Expert Testimony and Specialized Consulting
- Served as an expert witness for attorney Peter J. Anderson, JD, in a copyright infringement case, authoring a report using social media analytics which lead to a dropped claim and $500,000 in royalties for the defendant.
Marketing Strategy and Brand Development
- Rebranded Cigars by Chivas, integrating an e-commerce system with more than 200 products.
- Created graphics, product photography, and a microsite for filmmaker Cherry Norris.
- Conducted an SEO analysis for Dr. Bruce McLucas to increase online visibility.
- Redesigned websites and developed packaging for Brooklyn Peddler.
- Reimagined the user interface for Click411.com.