Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Internationally experienced, he spent six years educating undergraduates in Dubai before returning to the United States. As a lecturer of marketing at Coastal Carolina University, he teaches courses in consumer behavior, international business, personal selling, principles of marketing, and social media marketing. As the director of the university’s Each One Teach One Entrepreneurship Institute, he develops educational activities that inspire innovation-mindsets in underrepresented adolescents. He is a charismatic speaker who has delivered three TEDx talks and coached speakers for a fourth event.

Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively,” I am a teacher, researcher, and trainer with more than 25 years of experience as a speaker, marketer, and writer. Internationally experienced, I spent six years in Dubai teaching entrepreneurship, management, and marketing courses. Currently a lecturer of marketing at Coastal Carolina University, I teach advertising, consumer behavior, marketing, personal selling, and social media marketing courses.

I research how college athletes leverage the NCAA’s name, image, and likeness rule to monetize their brands. Other areas of interest include artificial intelligence, educational technology, the sharing economy, and social media marketing. I involve students in my research when possible, fostering collaboration and connecting them with the latest insights. These findings are then incorporated into the curriculum, ensuring its relevance.

A charismatic communicator, I delivered three TEDx talks, including “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB. Additionally, I coached speakers at TEDxCoastalCarolina University. You can also find me delivering organizational development and management training workshops.

With expertise in marketing consulting, I excel in collateral development, public relations campaigns, and promotional event organization. Expanding into subject matter expertise, I design undergraduate and graduate courses in communication, management, and marketing. Recently, I have focused on sharing my knowledge through dynamic public speaking engagements and providing expert insights on marketing-related subjects.

Mixing business with bohemian, my writing is informative yet engaging. I am now authoring a principles of marketing textbook titled “Kickstarting Your Marketing” and am working on a book chapter titled “Disrupting Marketing: Content Creation in the AI Generation.” In addition, I have been published in peer-reviewed journals, trade publications, and conference proceedings. I’ve also written for blogs, magazines, and newspapers.

When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

Areas of Expertise

  • Educational Technology
  • Innovation and Creativity
  • Personal Branding
  • Public Speaking (TED Talks)
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing