Welcome to the website of Matthew A. Gilbert, MBA!
Guided by the motto “learn continuously, live generatively,” I am a teacher and researcher with over 25 years of experience consulting, training, speaking, and writing.
As a lecturer of marketing at Coastal Carolina University, I teach courses in advertising, personal selling, and principles of marketing. My academic research focuses on artificial intelligence, marketing technology, the sharing economy, social media marketing, and sports marketing. I am also collaborating with colleagues on a journal article about major league sports teams using virtual reality as a strategic marketing initiative.
As a consultant, I craft marketing content, create business curriculum, and compose professional communications. A charismatic communicator, I facilitated professional development workshops and delivered three TEDx Talks: TEDxRITDubai, TEDxRaleigh, and TEDxUCSB.
A prolific writer, I am authoring a principles of marketing textbook, “Kickstarting Your Marketing,” and recently completed a book chapter titled “Disrupting Marketing: Content Creation with Generative AI Applications.” You can also find articles and television interviews featuring my insights.
When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”
- Analyzing “Tax Free Weekend” (WPDE News)
- Coastal Carolina University marketing expert breaks down ‘tipflation’ (WPDE News)
- Each 1 Teach 1 Summer Innovation Academy (Coastal Now)
- Education Abroad: Castles to Corporations (Coastal Now)
- Expert weighs in on the past, present and future of social media (WMBF News)
- Matthew Gilbert Talks About Public Speaking and Personal Branding (Leader Mentality Podcast)
- Strikes for Students Fundraiser (Coastal Now)
- Social media expert weighs in on Threads app (WMBF News)
- TED Talks, Living in Dubai, Marketing (Midday with Tre)
- 134 Best Texting Acronyms to Use in Business (Pumble Blog)
- Ask the Experts: Winning the Credit Card Popularity Contest (WalletHub)
- Best Things to Buy on Black Friday (2024) (WalletHub)
- Black Friday: Study Reveals Retailers With Best Deals (Newsweek)
- How sports became central to this Florida bank’s identity (American Banker)
- How to Increase Visibility at Work as a Remote Worker (Pumble Blog)
- How to pitch an idea in 6 key steps (+ practical tips) (Pumble Blog)
- How to write a thank you email after an interview (Pumble Blog)
- Paradoxical Behavior Makes Consumers Unpredictable: Report (CRM Buyer)
- Paradoxical Behavior Makes Consumers Unpredictable: Report (E-Commerce Times)
- The Unstoppable Rise of Shrinkflation (The Food Institute)
- Advertising
- Consumer Behavior
- International Business
- Personal Selling
- Principles of Marketing
- Educational Technology
- Marketing Technology
- Personal Branding
- Public Speaking
- Sharing Economy
- Social Media Marketing
- Sports Marketing
- Relator
- Learner
- Communication
- Developer
- Belief