Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Internationally experienced, he spent six years educating undergraduates in Dubai before returning to the United States. As a lecturer of marketing at Coastal Carolina University, he teaches courses in consumer behavior, international business, personal selling, principles of marketing, and social media marketing. As the director of the university’s Each One Teach One Entrepreneurship Institute, he develops educational activities that inspire innovation-mindsets in underrepresented adolescents. He is a charismatic speaker who has delivered three TEDx talks and coached speakers for a fourth event.

Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively,” I am a teacher and researcher with over 25 years of experience consulting, training, speaking, and writing.

As a lecturer of marketing at Coastal Carolina University, I teach courses in advertising, personal selling, and principles of marketing. My academic research focuses on artificial intelligence, marketing technology, the sharing economy, social media marketing, and sports marketing. I am also collaborating with colleagues on a journal article about major league sports teams using virtual reality as a strategic marketing initiative.

As a consultant, I craft marketing content, create business curriculum, and compose professional communications. A charismatic communicator, I facilitated professional development workshops and delivered three TEDx Talks: TEDxRITDubai, TEDxRaleigh, and TEDxUCSB.

A prolific writer, I am authoring a principles of marketing textbook, “Kickstarting Your Marketing,” and recently completed a book chapter titled “Disrupting Marketing: Content Creation with Generative AI Applications.” You can also find articles and television interviews featuring my insights.

When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

 

Media Appearances

 

Media Citations

 

Teaching Interests

  • Advertising
  • Consumer Behavior
  • International Business
  • Personal Selling
  • Principles of Marketing

 

Subject Matter Expertise

  • Marketing Technology
  • Personal Branding
  • Public Speaking
  • Social Media Marketing
  • Sports Marketing

 

CliftonStrengths

  • Relator
  • Learner
  • Communication
  • Developer
  • Belief