Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Internationally experienced, he spent six years educating undergraduates in Dubai before returning to the United States. As a lecturer of marketing at Coastal Carolina University, he teaches courses in consumer behavior, international business, personal selling, principles of marketing, and social media marketing. As the director of the university’s Each One Teach One Entrepreneurship Institute, he develops educational activities that inspire innovation-mindsets in underrepresented adolescents. He is a charismatic speaker who has delivered three TEDx talks and coached speakers for a fourth event.

Welcome to the website of Matthew A. Gilbert, MBA!

With over 25 years of experience as a teacher, researcher, and trainer, I am guided by the motto “learn continuously, live generatively.” I am a marketing lecturer at Coastal Carolina University, delivering courses in advertising, consumer behavior, personal selling, and social media marketing. Before this, I spent six years in Dubai, UAE, teaching entrepreneurship, management, and marketing courses.

My research explores how college athletes leverage the NCAA’s name, image, and likeness rule to monetize their brands. The influence of NIL collectives and the transfer portal on athletes’ marketing strategies also intrigues me. Moreover, I am captivated by other areas within the sports industry, such as data innovation, smart venues, sustainability, and video streaming. My other research interests include artificial intelligence, educational technology, the sharing economy, and social media marketing.

As a charismatic communicator, I have given three TEDx talks: “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB. I also coach speakers at TEDxCoastalCarolina University and lead organizational development and management training workshops.

An experienced marketing consultant, I excel in collateral development, public relations campaigns, and promotional event organization. I design communication, management, and marketing courses while offering organizational development, management training, and instructional design services to entrepreneurs and Fortune 500 employees. Recently, I have focused on sharing my knowledge through public speaking engagements and providing expert insights on marketing-related subjects.

My writing style blends business and bohemian mindsets. It is informative and engaging. I have published in peer-reviewed journals, trade publications, books, chapters, and conference proceedings. You can also find my articles in blogs, magazines, and newspapers, where I am often interviewed or quoted. I am currently authoring a principles of marketing textbook, “Kickstarting Your Marketing,” and writing a book chapter titled ” Disrupting Marketing: Content Creation with Generative AI Applications.”

When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

Areas of Expertise

  • Educational Technology
  • Innovation and Creativity
  • Personal Branding
  • Public Speaking (TED Talks)
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing