Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Internationally experienced, he spent six years educating undergraduates in Dubai before returning to the United States. As a lecturer of marketing at Coastal Carolina University, he teaches courses in consumer behavior, international business, personal selling, principles of marketing, and social media marketing. As the director of the university’s Each One Teach One Entrepreneurship Institute, he develops educational activities that inspire innovation-mindsets in underrepresented adolescents. He is a charismatic speaker who has delivered three TEDx talks and coached speakers for a fourth event.

Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively” I am a teacher, researcher, and trainer with more than 25 years of experience as a writer, marketer, and speaker. My career has taken me all over the world, including six years as an expat in Dubai, where I taught courses in entrepreneurship, management, and marketing.

Currently, I’m a marketing lecturer at Coastal Carolina University where I teach consumer behavior, marketing, personal selling, and social media marketing courses in the Wall College of Business. As the director of the university’s Each One Teach One Entrepreneurship Institute, I inspire innovation mindsets in underrepresented adolescents. I also facilitate corporate training for entrepreneurs, Fortune 500 employees, and government officials.

A seasoned public speaker, I have delivered three TEDx talks, including “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB.

Intersecting humanity, industry, and technology, my research creates connections between academia and industry. I investigate the impact of education on startups and the significance of the surroundings in which they operate. In response to the NCAA’s name, image, and likeness policy, I expanded my area of inquiry to understand how the entrepreneurial ambitions of college athletes impact their personal brands.

My latest publication is a case study titled “Initiating Innovation: The Case of Entrepreneurship Education in the United Arab Emirates.” It highlights the importance of teaching innovation and entrepreneurship, the UAE’s Innovation and Entrepreneurship Education Program, and how educators succeeded in customizing the curriculum before and during the pandemic.

I hold a bachelor’s degree in English from the University of California at Santa Barbara, an MBA from Woodbury University, and a certificate from the Stanford Center for Professional Development.

When asked why teaching is my tenure I explain, “education empowers me to influence individuals and impact organizations while improving myself in the process.”


Areas of Expertise

  • Digital Marketing
  • Education Abroad
  • Educational Technology
  • Entrepreneurship Education
  • Innovation and Creativity
  • Personal Branding
  • Public Speaking (TED Talks)
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing