Welcome to the website of Matthew A. Gilbert, MBA!
Guided by the motto “learn continuously, live generatively,” I am a teacher and researcher at Coastal Carolina University with over 25 years of experience consulting, training, speaking, and writing. The courses I teach include advertising, consumer behavior, personal selling, and principles of marketing.
My research connects academia and industry, providing actionable insights that balance theory with reality. I explore how college athletes monetize their brands in response to the influence of NIL collectives and the transfer portal. Other areas within the sports industry that intrigue me include e-sports, smart venues, and virtual reality. Additional interests include artificial intelligence, educational technology, the sharing economy, and social media marketing.
As a consultant, I create social media content, develop business curriculum, and compose professional communications. I also deliver learning and development workshops to entrepreneurs, government officials, and Fortune 500 employees. Sharing ideas as a subject matter expert is another service I provide.
A charismatic communicator, I have given three TED talks: “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB. I also coached nine speakers at TEDxCoastalCarolinaUniversity.
Leveraging my creative and informative writing style, I have been published in trade publications, books, chapters, and conference proceedings. You can also find articles and television interviews that feature my insights. I am currently authoring a principles of marketing textbook, “Kickstarting Your Marketing,” and completed a book chapter titled ” Disrupting Marketing: Content Creation with Generative AI Applications.”
When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”
Teaching Interests
– Advertising
– Consumer Behavior
– International Business
– Personal Selling
– Principles of Marketing
Subject Matter Expertise
– Educational Technology
– Innovation and Creativity
– Marketing Technology
– Personal Branding
– Public Speaking
– Sharing Economy
– Social Media Marketing
– Sports Marketing
CliftonStrengths
– Communication
– Adaptability
– Woo
– Ideation
– Learner