Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively” I am a teacher, researcher, and trainer with more than 30 years of experience writing, speaking, and consulting. Currently a lecturer of marketing in the Wall College of Business at Coastal Carolina University, I develop courses for delivery in person, via blended learning, and online.

A lifelong learner who entered academia after a decade in industry, I integrate my experience managing people, products, and projects into the courses I teach. Internationally engaged, I also integrate lessons learned from my six years as an expat in the United Arab Emirates into my lectures. My teaching interests include consumer behavior, international business, personal selling, principles of marketing, and social media marketing courses.

As the director of the university’s Each One Teach One Entrepreneurship Institute, I develop educational and experiential activities to inspire innovation mindsets in underrepresented adolescents. We develop financial literacy, leadership abilities, and technological expertise to ensure high school graduation while encouraging college attendance, improving career or military readiness, and strengthen self-esteem.

I also facilitate corporate training and implement instructional design initiatives for entrepreneurs, Fortune 500 employees, and government officials. Business Writing, Decision Making, and Public Relations are topics for which I’ve led workshops. Notable clients include Abbott Vascular, BeIN Media Group, Boeing Middle East, LinkedIn Learning (formerly lynda.com), and Princess Cruises.

A charismatic communicator, I have delivered three TEDx talks: “Moving Forward from Failure,” “Inspiring Innovation Mindsets in Underrepresented Adolescents, and “Stepping into the Shoes of a Champion.” You can also find me acting in student films, appearing on podcasts, performing as a voice over artist, or competing on game shows.

Intersecting humanity, industry, and technology, my research interests explore digital marketing, educational technology, entrepreneurship education, the sharing economy, and sports marketing. You can find my work in journal articles, trade publications, books, book chapters, and conference proceedings along with blogs, magazines, and newspapers.

I hold a bachelor’s degree in English from the University of California at Santa Barbara and an MBA from Woodbury University. Additionally, I earned an innovation and entrepreneurship certificate from the Stanford Center for Professional Development.

When asked why teaching is my tenure I explain, “education empowers me to influence individuals and impact organizations while improving myself in the process.”

Areas of Expertise

  • Digital Marketing
  • Education Abroad
  • Educational Technology
  • Entrepreneurship Education
  • Innovation and Creativity
  • Personal Branding
  • Public Speaking (TED Talks)
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing