Welcome to the website of Matthew A. Gilbert, MBA!
Guided by the motto “learn continuously, live generatively,” I am a teacher, researcher, and trainer with more than 25 years of experience as a speaker, marketer, and writer. Internationally experienced, I spent six years in Dubai teaching entrepreneurship, management, and marketing courses. Currently a lecturer of marketing at Coastal Carolina University, I teach consumer behavior, marketing, personal selling, and social media marketing courses.
My research investigates the impact of entrepreneurship education on startups. The marketing strategies of college athletes in response to the NCAA’s name, image, and likeness policy also engages my interest. Other areas of inquiry include artificial intelligence, educational technology, and social media marketing.
A charismatic communicator, I facilitate corporate training for entrepreneurs and Fortune 500 employees. I have also delivered three TEDx talks, including “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB. Transitioning from a sage on the stage to a guide on the side, I coached speakers at TEDxCoastalCarolina University.
As a marketer, I develop marketing collateral materials and coordinate public relations campaigns. Expanding into subject matter expertise, I design undergraduate and graduate courses in communication, management, and marketing. I also offer organizational development and instructional design services.
Mixing business and bohemian mindsets, my writing style is informative yet engaging. I have been published in peer-reviewed journals, trade publications, books, book chapters, and conference proceedings. I’ve also written articles in blogs, magazines, and newspapers — where you can also find me frequently interviewed or quoted.
When asked why teaching is my tenure, I explain, “education empowers me to influence individuals and impact organizations while improving myself in the process.”
- Digital Marketing
- Education Abroad
- Educational Technology
- Entrepreneurship Education
- Innovation and Creativity
- Personal Branding
- Public Speaking (TED Talks)
- Sharing Economy
- Social Media Marketing
- Sports Marketing