Matthew A. Gilbert, MBA is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. Internationally experienced, he spent six years educating undergraduates in Dubai before returning to the United States. As a lecturer of marketing at Coastal Carolina University, he teaches courses in consumer behavior, international business, personal selling, principles of marketing, and social media marketing. As the director of the university’s Each One Teach One Entrepreneurship Institute, he develops educational activities that inspire innovation-mindsets in underrepresented adolescents. He is a charismatic speaker who has delivered three TEDx talks and coached speakers for a fourth event.

Welcome to the website of Matthew A. Gilbert, MBA!

Guided by the motto “learn continuously, live generatively,” I am a teacher and researcher at Coastal Carolina University with over 25 years of experience consulting, training, speaking, and writing. The courses I teach include advertising, consumer behavior, personal selling, and principles of marketing.

My research connects academia and industry, providing actionable insights that balance theory with reality. I explore how college athletes monetize their brands in response to the influence of NIL collectives and the transfer portal. Other areas within the sports industry that intrigue me include e-sports, smart venues, and virtual reality. Additional interests include artificial intelligence, educational technology, the sharing economy, and social media marketing.

As a consultant, I create social media content, develop business curriculum, and compose professional communications. I also deliver learning and development workshops to entrepreneurs, government officials, and Fortune 500 employees. Sharing ideas as a subject matter expert is another service I provide.

A charismatic communicator, I have given three TED talks: “Moving Forward from Failure” at TEDxRITDubai, “Inspiring Innovation Mindsets in Underrepresented Adolescents” at TEDxRaleigh, and “Stepping into the Shoes of a Champion” at TEDxUCSB. I also coached nine speakers at TEDxCoastalCarolinaUniversity.

Leveraging my creative and informative writing style, I have been published in trade publications, books, chapters, and conference proceedings. You can also find articles and television interviews that feature my insights. I am currently authoring a principles of marketing textbook, “Kickstarting Your Marketing,” and completed a book chapter titled ” Disrupting Marketing: Content Creation with Generative AI Applications.”

When asked why teaching is my tenure, I explain, “Education empowers me to influence individuals and impact organizations while improving myself in the process.”

 

Teaching Interests
– Advertising
– Consumer Behavior
– International Business
– Personal Selling
– Principles of Marketing

 

Subject Matter Expertise
– Educational Technology
– Innovation and Creativity
– Marketing Technology
– Personal Branding
– Public Speaking
– Sharing Economy
– Social Media Marketing
– Sports Marketing

CliftonStrengths
– Communication
– Adaptability
– Woo
– Ideation
– Learner