As a consultant, I create academic curriculum and corporate training materials in addition to developing WordPress blogs, and providing expert witness testimony. Notably, a report I prepared for defendants in a copyright infringement lawsuit earned them $500,000 in previously suspended royalties. Below are businesses, individuals, and organizations for whom I have consulted.
Cigars by Chivas
Rebranded this tobacco retailer’s online presence and integrated a Miva Merchant e-commerce system. Took or obtained photos of more than 200 cigar and tobacco products, writing sales copy for each.
Cozy Toes Nail Spa
Rebranded business cards, brochures, point of purchase displays, coupons, and website [archived sample]. Increased search engine rankings and traffic from Google to the company’s website by 97 percent.
Law Offices of Peter J. Anderson
Prepared an expert witness report for the defendants in Burnett vs. Young, et al. (alleged copyright infringement of the Owl City song “Good Time”). Citing social media statistics, Facebook functionality, and likely user behavior, my report influenced the plaintiff to drop her case, earning the defendants $500,000 in previously suspended royalties.
Designed and managed MikeGarson.com [archived sample], the website of this pianist and composer. Negotiated the $60,000 sale of the NowMusic.com domain name with a licensing agreement. Coordinated the production and marketing of two contemporary classical albums.
San Fernando Valley Business Journal
Wrote profiles of leaders and businesses in the Santa Clarita and San Fernando Valleys.
Developed an Executive Education program in partnership with the School of Business Chair. Created a prototype website and e-mail template along with program administrative elements.