Intersecting humanity, industry, and technology, my research connects academia and industry. I investigate the impact of entrepreneurship education on startups and the significance of the surroundings in which they operate. The NCAA’s name, image, and likeness policy, expanded my interest into the marketing strategies of individual players and how it impacts their personal brands. My other research interests include artificial intelligence, educational technology, the sharing economy, and social media marketing.

My research connects academia and industry, providing actionable insights by balancing theory and reality. With an interdisciplinary approach, I leverage diverse perspectives to foster innovative insights and comprehensive solutions to societal challenges. I share my findings through books, chapters, case studies, conference proceedings, and peer-reviewed journals.

Statement of Research Interests

  • Intersecting humanity, industry, and technology, I conduct research that bridges the gap between academia and industry. My research interests include artificial intelligence, educational technology, the sharing economy, and social media marketing. I am beginning to explore how college athletes leverage the NCAA’s name, image, and likeness (NIL) rule to monetize their brands, along with the influence of NIL collectives and the transfer portal on their marketing strategies. Additionally, I am intrigued by sports industry innovations in data, smart venues, sustainability, and video streaming. When possible, I involve students in my research, fostering collaboration and connecting them with the latest insights. These findings are then incorporated into the classes I teach.

 

Research Interests

  • Artificial Intelligence
  • Marketing Technology
  • Sharing Economy
  • Social Media Marketing
  • Sports Marketing

 

Research Profiles