Motivated to “learn continuously and live generatively” I embrace education because it empowers me to shape the lives of others while giving my life greater meaning. With a deep understanding of adult learners, I design projects and assignments that directly relate to their personal and professional perspectives. I firmly believe that education should create a community rather than competition. To achieve this, I foster a collaborative classroom environment infused with laughter and joy. Embracing an interdisciplinary approach, I value and welcome diverse viewpoints, encouraging students to take ownership of their education. Motivated to learn continuously and live generatively, I embrace education to influence individuals and impact organizations while improving myself in the process. Understanding adult learners, I design relevant projects connecting their personal and professional perspectives. Believing in a collaborative classroom community, I foster joy and laughter, valuing diverse viewpoints. I empower students to take ownership of their education through an interdisciplinary approach.

Courses Taught

  • CBAD 350, Marketing:  This course explores the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution; and marketing strategy. This class aims to develop your understanding of the marketing function in for-profit, not-for-profit, and public-sector organizations.
  • CBAD 401, International Business: This course studies the significant aspects of international business operations, including the historical development of foreign trade policy and the operative problems of international business operations. The principal areas of study are international business and the nation-state, assessing and forecasting the international business environment, and managing the multinational enterprise.
  • MBA 660 Global Business: This course prompts students to analyze systematically the various institutional facets of the global business environment and their effect on firms’ operations and management. Topics addressed will include foreign direct investment, export and import trade, supranational institutions that influence trade and investment, and monetary systems and financial markets. Attention is also devoted to country analysis, political risk, and contemporary issues such as off-shoring international expansion, corporate social responsibility, sustainability, and cross-cultural management challenges.
  • MKTG 351, Consumer Market Analysis:  This course explores consumer and industrial buying behavior and the marketing research process. It includes the psychological, social, and economic influences on buying behavior and basic market research methods for analyzing those influences. The main objective of this course is to provide a basic theoretical and practical framework for understanding consumer behavior. The range of topics covered makes the course a building block for many other courses in the business curriculum.
  • MKTG 450, Advertising: This course provides a basic introduction to planning and executing advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives: 1) from a firm’s marketing/advertising/ public relations department, 2) the firm’s advertising agency of record, and 3) from the perspective of the media executives who provide the bridge from the company’s products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research related to advertising.
  • MKTG 452, Social Media Marketing:  This course provides a thorough understanding of social media channels, including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on using these channels as part of an overall marketing communication strategy. Specific topics addressed include targeting online customers through social media channels, the effectiveness of social media marketing, and evaluation methods.
  • MKTG 455, Personal Selling and Sales Management:  This course explores the principles of salesmanship and their relationship to managing a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. This course presents the theory and application of personal selling techniques. Students will leave this course understanding the basics of inbound sales and the business-to-business sales function.

 

Statement of Community Engagement

  • My commitment to community involvement encompasses active engagement with my university and broader society. I advise a student chapter of the American Marketing Association and participate in various campus initiatives such as attending football team recruitment events, mentoring first-year and transfer students, and serving as a judge for an undergraduate research competition. Off-campus, I regularly donate platelets to aid individuals battling cancer, chronic diseases, and traumatic injuries. I have also contributed to a beach cleanup event and evaluated projects at a public school district’s technology fair. Looking beyond borders, I share my knowledge worldwide through public speaking engagements and media appearances. Whether contributing locally, regionally, or internationally, I am fundamentally motivated to make a difference.

 

Statement of Diversity Contribution

  • Motivated by Fred Rogers’ message of acceptance of others and ourselves, I create a classroom community that values individuality through learning and laughter. Empathy is the cornerstone of my teaching approach, allowing students to grow in their own rhyme and time. After all, as Max de Pree stated, “We need to give each other the space to grow, to be ourselves, to exercise our diversity.” I focus on individuals’ potential, not their background. As an expat in the United Arab Emirates, I taught students, including Sheikhs and scholarship recipients. I embrace my unique identity in the workplace while connecting with colleagues from diverse cultures and countries. I prioritize strengthening equity efforts on campus and in the larger community. Above all, I recognize the importance of knowing individuals beyond their profession or perception.

 

Statement of Student Success 

  • Success has many meanings, but in scholarly settings, it starts with students. Albert Einstein’s belief that “a person who never made a mistake never tried anything new” resonates with my role. Failure is a fact of life, but just because something is hard doesn’t mean it’s impossible. My educator instincts activate when empowering students to overcome adversity. The saying “success isn’t just about what you accomplish in your life; it’s about what you inspire others to do” defines the dynamic with which I align. Demanding active engagement, I foster discussions that bridge the gap between theory and practice. Dedicated to differentiated needs, I customize curriculum and flip classes to catalyze critical thinking. Modern-minded, I leverage technology to increase engagement, manage knowledge, and maximize learning.

 

Statement of Teaching Innovation

  • Technology facilitates collaboration, enhances critical thinking skills, and bridges the gap between learning and practice. Through immersive educational experiences, students connect with peers, industry professionals, and experts worldwide. I integrate cutting-edge software and technology in my classes to enhance student learning and equip them with real-world, marketable skills. By embracing these innovative tools, I create an engaging environment that prepares students for future challenges and opportunities. Students participate in simulations and problem-solving exercises mirroring real-world scenarios throughout the semester. The resulting transformative learning experience prepares students for success in today’s rapidly evolving professional environment.

 

Statement of Teaching Interests

  • As an educator, I teach undergraduates, graduates, and professionals seeking continuous development. I utilize in-person, blended learning, and online formats to cater to their preferences and needs. With more than two decades of industry experience, I leverage my practical knowledge of managing people, products, and projects, linking theory and real-world application. Through my interdisciplinary approach and practical integration, I aim to equip students with the knowledge, skills, and critical thinking abilities needed for success in their professional journeys. My teaching interests include advertising, consumer behavior, personal selling, and principles of marketing.

 

Statement of Teaching Philosophy

  • Inspired by Søren Kierkegaard’s belief in the lifelong commitment to learning inherent in teaching, I embark on a shared journey of generative learning with my students. Guided by the motto “learn continuously, live generatively,” I cultivate a dynamic and innovative learning environment that integrates existing knowledge with emerging ideas. Drawing from Mark Van Doren’s perspective on teaching as assisting discovery, I inspire creativity by sharing insights from intellectual explorations. Fostering students’ creative confidence, I create a cohesive learning community through a blend of learning and laughter. I prioritize relevancy by tailoring the curriculum to emphasize real-world applications and avoid repetitive assignments. By leveraging technology, I enhance engagement, knowledge management, and overall learning outcomes. As an interdisciplinary educator, I integrate humanity, technology, and industry in my courses. Encouraging critical thinking and fostering a culture of knowledge sharing, I celebrate the success of one as the success of all.