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Rush: A Timeless Journey of Unique Music and Legendary Marketing

For five decades, the Canadian rock band Rush — Geddy Lee: bass guitar, keyboards, lead vocals; Alex Lifeson: electric and acoustic guitars, backing vocals; Neil Peart: drums, percussion, lyricist — has enthralled music enthusiasts with their distinctive sound and unparalleled artistry. From their inception in 1968 to their final tour in 2015, Rush has left an indelible mark on the music industry and the hearts of millions of fans worldwide. Beyond their extraordinary music, the band’s longevity can also be attributed to their brilliant marketing strategies that have helped them maintain relevance and build a loyal fan base. Here are…

Storytelling, Secrecy, and Perception: Key Marketing Takeaways from “Oppenheimer”

The recent biographical thriller film “Oppenheimer,” directed by the acclaimed Christopher Nolan, provides a unique perspective to glean valuable marketing lessons. The film, which chronicles the life of J. Robert Oppenheimer, the theoretical physicist instrumental in developing the first nuclear weapons, also offers an opportunity to explore the Manhattan Project’s impact on the United States’ global perception post-World War II. Here are three key takeaways: Power of Storytelling. Nolan masterfully weaves a narrative that not only brings to life the complex character of Oppenheimer but also makes the intricate world of nuclear physics accessible to the audience. This approach is…

Discussing “Threads” on Fox News Radio’s “Getting Schooled” Podcast

I was recently featured on Abby Hornacek‘s “Getting Schooled” podcast from Fox News Radio, where I shared insights about the new social media platform, Threads. In the episode titled “What is Threads?” I delved into the app’s explosive launch, its potential to rival Twitter, and the key factors that contribute to the success of social media platforms. During the podcast, I discussed the following three main takeaways about Threads: New Social Media Experience: Threads emerged on the scene with a bang, offering a fresh perspective on social media engagement. Positioned as a complement to Instagram, Threads focuses on conversations and newsfeeds…

From Myspace to Threads: Lessons on Staying Relevant in Social Media

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first, we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the second segment (which aired on Tuesday, July 11) in which I was asked to discuss how social media has changed over the years, how consumer consumption has changed, and what the future might hold for Threads. During the interview I: Provided an analysis of the evolution of various…

The Potential of Threads: Erica Edwards Interviews Matthew Gilbert

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first (which aired on Monday, July 10), we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the first segment in which I answered the following five questions: Within hours of its launch, threads had 30 million people sign up. I think even Zuckerberg was surprised by that. What do you think? With Threads objective, really being a real time…