I write fiction and nonfiction work in addition to my academic publications. An award-winning writer, my work appears in journal articles, trade publications, books, book chapters, blogs, and conference proceedings along with magazines, newspapers. Selected projects include:
Arabian Gulf Game Plan
Recognizing the increasing relevance of American football globally and in the UAE, I wrote a chapter about the Emirates American Football League (EAFL) in the Routledge Handbook of International Sport Business. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter explores the origins of the EAFL; looks ahead to the future of the league and American football in UAE; shares the league’s social media strategy.
Doctorious
Launched in 2007, “Doctorious” is a blog that celebrates my adventures in academia while revealing my in-class, on-the-road, and at-home experiences in the United States and as an expat in the United Arab Emirates. More of a state of mind than a name, Doctorious equals the sum of doctorate + victorious + generous + notorious.
edX E-Learning Course Development
Teaching you tools and techniques you need to know, this workshop-in-a-book walks you through eight steps to create your first edX course. Each chapter signifies a step in the curriculum development and implementation process. This workshop-in-a-book walks university teachers and corporate trainers through eight steps to create an edX course while teaching them about the tools and techniques they need to know as an edX instructor. Reading the book teachers readers how to: plan curriculum, produce videos, design exercises, and integrate curriculum while administering, facilitating, and promoting your course.
Improving Shared Mobility with Mobile Technology: The Case of ekar in Dubai
In 2017 Dubai Roads and Transport Authority (RTA) launched a car-sharing service with two private firms: Udrive and ekar. Both firms offer a smartphone app and technology with which users can find, unlock, and rent cars at more than 45 locations across Dubai. The objective of this paper is to explore in case study format the strategy and technology of one of these providers, ekar, while evaluating the implications of blockchain functionality and internet of things features on the digital drivetrain of the carsharing service.
Initiating Innovation and Entrepreneurship Education in the United Arab Emirates (In Press)
In 2015 the Prime Minister’s Office and Ministry of Education in the United Arab Emirates (UAE) launched the “UAE Innovation and Entrepreneurship Education Program” in partnership with management science and engineering faculty at Stanford University. To better understand this unique initiative and assess its impact on education in the UAE, this book chapter establishes why teaching innovation and entrepreneurship is necessary, explains the operational elements of the UAE Innovation and Entrepreneurship Education Program, and elaborates how educators have taught innovation and entrepreneurship classes.
Strengthening Your Social Media Marketing with Live Streaming Video
Published as one chapter in a collection of peer-reviewed conference proceedings titled “Smart Technologies and Innovation for a Sustainable Future.” Recognizing that live streaming video can strengthen social media marketing strategies, this paper reviews the rise of social media, explains the role of live streaming video, previews live streaming video platforms, proposes live streaming video strategies, shares live streaming video survey results, and evaluates the impact of live streaming video.