Blending business insight with a creative spirit, my writing is informative and engaging. I connect theory and practice, presenting ideas that are academically sound yet accessible to professionals, students, and lifelong learners. My work appears in peer-reviewed journals, trade publications, books, chapters, and conference proceedings, as well as blogs, magazines, and newspapers. I am also frequently interviewed or quoted for my perspectives on marketing related matters. The Oxford comma, semicolons, and clean sentence flow are part of my writing DNA. My goal as a writer is to inspire curiosity and make knowledge discovery meaningful and enjoyable.
- Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League analyzes the social media marketing strategy of the Emirates American Football League in the UAE, illustrating how sports and branding intersect in emerging markets.
- Disrupting Marketing: Content Creation with Generative AI Applications explores how artificial intelligence is reshaping marketing communication by improving efficiency, personalization, and creativity while raising ethical questions.
- Improving Shared Mobility with Mobile Technology: The Case of Ekar in Dubai examines how mobile technology supports the growth of car-sharing services and promotes sustainable urban mobility.
- Initiating Innovation and Entrepreneurship Education in the United Arab Emirates details a national program designed to foster innovation and entrepreneurial thinking among students.
- Launching Marketing serves as a workbook bridging theory and practice through hands-on exercises and applications
- Kickstarting Your Marketing is a student-centered principles of marketing textbook built around the five Ps: People, Product, Price, Place, and Promotion. Across fifteen concise yet comprehensive chapters, it blends foundational theory with current trends, assessments, and interactive simulations to promote understanding and application.
- Strengthening Your Social Media Marketing with Live-Streaming Video discusses how live video platforms enhance audience engagement through real-time interaction.
- Coastal Carolina University marketing expert breaks down ‘tipflation’ (WPDE News)
- Each 1 Teach 1 Summer Innovation Academy (Coastal Now)
- Economist explains how much you’re really saving with inflation this Tax-Free Weekend (WPDE News)
- Education Abroad: Castles to Corporations (Coastal Now)
- Expert weighs in on the past, present and future of social media (WMBF News)
- Matthew Gilbert Talks About Public Speaking and Personal Branding (Leader Mentality Podcast)
- Strikes for Students Fundraiser (Coastal Now)
- Social media expert weighs in on Threads app (WMBF News)
- TED Talks, Living in Dubai, Marketing (Midday with Tre)
- 134 Best Texting Acronyms to Use in Business (Pumble Blog)
- AI Is Rewriting the Rules of Brand Management (E-Commerce Times)
- Ask the Experts: Winning the Credit Card Popularity Contest (WalletHub)
- Best Things to Buy on Black Friday (2024) (WalletHub)
- Black Friday: Study Reveals Retailers With Best Deals (Newsweek)
- How sports became central to this Florida bank’s identity (American Banker)
- How to Increase Visibility at Work as a Remote Worker (Pumble Blog)
- How to pitch an idea in 6 key steps (+ practical tips) (Pumble Blog)
- How to write a thank you email after an interview (Pumble Blog)
- Paradoxical Behavior Makes Consumers Unpredictable: Report (E-Commerce Times)
- Qwick Takes: Social media trends to watch for in 2022 (TalkingBizNews)
- The Unstoppable Rise of Shrinkflation (The Food Institute)