Speaking to New COBA Students at AUE

I was asked to give an impromptu speech to new College of Business Administration (COBA) students at the American University in the Emirates (AUE) during an orientation session on September 26, 2017. Here’s what I said: “By the end of your four years or three years or five years, whatever it is, you are a changed person for the better and part of that change comes through your participation and engagement in the whole academic experience — beyond just the grades, beyond just your one area. So, I guess my suggestion is to open yourself up to many different opportunities,…

Raj Kotecha and the Business of Marketing

On Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai. This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA). Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop,…

Identifying and Achieving Individual Goals

How do you identify and achieve your goals? In the video below I presented an individual goal setting session at the Mid-Year Leadership Conference of Theta Chi Fraternity at UCLA on Saturday, February 23, 2013. Having helped found the (dearly departed) UC Santa Barbara chapter of Theta Chi it was an honor to participate in this event as an alumnus instructor. Since my birthday was the day before, it was a great gift to share my knowledge with undergraduate members of an organization I admire. As an undergraduate I attended several events like this so I was well aware how events like this can positively impact…