6 Steps for Marketing Success

Do you know the 6 Steps for Marketing Success? On Sunday, October 25, 2020 I recorded Episode 32 of the Owner’s Pride Podcast during which I shared my 6 Steps for Marketing Success; it was published two days later. The episode description follows: This week Dann and Paulo sit down with Matthew A Gilbert MBA who is a Marketing teacher, researcher and trainer with more than 25 years of experience writing, speaking, and consulting. Guided by the motto “learn continuously, live generously” he develops courses for delivery in person, via blending learning and online. We dig into marketing both micro…

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An Inspiring Message from an Inspired Student

Teaching is a profession that can be as challenging as it is rewarding, but every now and then I am reminded why I chose this professional path. In May I received a kind and heartfelt email from Omran Al Farsi, a human resources student at the American University in the Emirates. He had been  a student in my Principles of Management class during the spring semester which had recently concluded.  The students in Omran’s class, which was one of my smallest at AUE, were uniquely mature and engaged; it felt more like a masters degree class than an undergraduate one. …

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Presenting “edX E-Learning Course Development” at AUE

On January 30, 2017, I shared my book, “edX E-Learning Course Development,” to faculty, students, and staff at American University in the Emirates (AUE). Below are videos and photos — along with a copy of the presentation — from that event. This was the inaugural “Library Distinguished Guest Speaker Series” event hosted by the Library and Information Resource Center (LIRC) and the Office of Research and Advancement (ORA) at AUE. The event took place in the recently renovated AUE Library; an impressively modern space that encourages education and helps create a learning community. I brought in students from my MKT 200-2, Principles of…

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7 Career-Saving Social Media Strategies

Social media offers individuals an excellent environment to promote their personal brand to strengthen their professional platform. However, if engaged carelessly or irresponsibly, social media can sink you faster than the Titanic after it met the iceberg. Certainly nobody is perfect, but if you consider the 7 career-saving social media strategies below you will be more likely to swim than sink in social media. 1. Add Value to Conversations: If all you do with social media is re-tweet and share the ideas of others then it is apparent you won’t offer a potential employer original thoughts and you most likely lack motivation…

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Biscuit Bombs and Belgian Waffles

Some lessons last a lifetime. Although my grandfather Alan “Papa” Gilbert passed away in 2006, he was my most meaningful mentor and his influence on my life remains a constant source of inspiration. To celebrate his life I have shared the short story below; I first wrote it for his 80th birthday in 1995 and have revised and reflected on it many times since. While I was aware of the impact of his insight when he first shared it, I more fully understand its importance and relevance to my life as an adult. I hope my sharing this story inspires you…

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