Arabian Gulf Game Plan: The Social Media Marketing Strategy of the EAFL
Yesterday was the publication date of a book in which I wrote a chapter about the social media marketing efforts of the Emirates American Football League (EAFL). Recognizing the global role and relevance of American football, I wrote a chapter about the EAFL in the book The Routledge Handbook of International Sport Business profiling its social media strategy. Titled “Arabian Gulf Game Plan: The social media marketing strategy of the Emirates American Football League,” the chapter: Explores the origins of the EAFL. Looks to the future of American football in UAE. Shares the league’s social media strategy. The Routledge Handbook of International Sport…