Intersecting humanity, industry, and technology, my research connects academia and industry. I investigate the impact of entrepreneurship education on startups and the significance of the surroundings in which they operate. The NCAA’s name, image, and likeness policy, expanded my interest into the marketing strategies of individual players and how it impacts their personal brands. My other research interests include artificial intelligence, educational technology, the sharing economy, and social media marketing.

Statement of Research Interests
Intersecting humanity, industry, and technology, my research connects academia and industry. I investigate the impact of entrepreneurship education on startups and the significance of the surroundings in which they operate. The NCAA’s name, image, and likeness policy expanded my interest into the marketing strategies of individual players and how it impacts their personal brands. My other research interests include artificial intelligence, educational technology, the sharing economy, and social media marketing. When possible, I involve students in my research, fostering collaboration and exposing them to the latest insights in the field. These findings are then incorporated into the curriculum, ensuring its relevance.  My research interests include artificial intelligence, educational technology, entrepreneurship education, sharing economy, and sports marketing.

Research Profiles