The Potential of Threads: Erica Edwards Interviews Matthew Gilbert

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first (which aired on Monday, July 10), we talk about Threads; in the second, we talk about the past, present and future of social media.

This video is from the first segment in which I answered the following five questions:

  1. Within hours of its launch, threads had 30 million people sign up. I think even Zuckerberg was surprised by that. What do you think?
  2. With Threads objective, really being a real time conversation, what makes it stand out? And could it be the new Twitter?
  3. What do you think of Elon Musk’s impact on Twitter over the last few years?
  4. If Threads is not the new Twitter, do you think it could make Twitter obsolete?
  5. How are we, as a society, going to keep up with this many social media apps? Do you think we’re heading towards a way of having one space where we can manage all of our accounts?


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Matthew A. Gilbert, MBA, is a lecturer of marketing at Coastal Carolina University, where he teaches consumer behavior, personal selling, and principles of marketing courses. Connecting academia with industry, his research and writing intersect humanity, industry, and technology. Considered a charismatic communicator, he facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he designs marketing communication materials and serves as a subject matter expert.