Speaking to New COBA Students at AUE

Open yourself up to many different opportunities, meet different people, participate in activities, do your best in your class, participate in your class, and make the most of your time in your moment here.

I was asked to give an impromptu speech to new College of Business Administration (COBA) students at the American University in the Emirates (AUE) during an orientation session on September 26, 2017. Here’s what I said:

“By the end of your four years or three years or five years, whatever it is, you are a changed person for the better and part of that change comes through your participation and engagement in the whole academic experience — beyond just the grades, beyond just your one area. So, I guess my suggestion is to open yourself up to many different opportunities, meet different people, participate in activities, do your best in your class, participate in your class, and make the most of your time in your moment here. I often joke with my students that I was in a hurry to graduate; in fact I graduated early from my undergraduate school. And then, the minute I graduated, I said “why did I do that?” Make the most of your time here; it’s a special time, it’s kind of a magical time, even though you’re going to have stress and moments of anxiety and pressure. But, overall, your college experience is a very unique and positive time for you.”

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.