Recommended Resource: Otter.ai

Otter.ai turns your voice conversations into smart notes that you can easily search and share.

For many months I have been looking for an accurate and affordable AI-powered cloud-based platform that could transcribe audio interviews and allow me to edit the transcription. I finally found that service in Otter.ai, a free voice recording app that offers automatic transcription. More specifically, “Otter.ai creates award-winning technologies and products that make valuable information from voice conversations instantly accessible and actionable.” 

How does it work? Otter.ai turns your voice conversations into smart notes that you can easily search and share. You can use it to take notes at your meetings and interviews, capture your thoughts and ideas while you’re driving in the car, and transcribe your existing recordings and podcasts. You can even snap photos (e.g. of a whiteboard, or a speaker or presentation slide at an event) during a recording and they will be inserted inline with your transcripts. The possibilities are endless.

If you’re in need of the same services I can’t recommend this enough. The interface is intuitive and user friendly: it gives you the option to organize your interviews into folders and to create groups into which you can invite others to access your projects. You can even connect it to your Calendar and Contacts in Google or Microsoft and link it to your Dropbox and Zoom accounts!

If you’re a student or teacher, you can get the Pro Plan with a special discount. And, if not, you can still get a 1-month FREE Premium Pass!

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.