On Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj the same night I met Robert Scoble here in Dubai. This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).
Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop. CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School. I edited his presentation into five segments, which you can watch via this playlist or individually, as follows:
- Introducing Creative Content Agency CEO Raj Kotecha (2:40)
- Becoming a Content Creator (6:30)
- Outlining Your Content Marketing Objectives (1:50)
- Creating Your Professional Qualifications (4:04)
- Interpreting Marketing Metrics (2:00)
Raj’s lecture was engaging, insightful and, most importantly, practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again! To learn more about Raj please visit: