Raj Kotecha and the Business of Marketing

Raj Kotecha is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop. CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School.

On Sunday, November 29, 2015 Raj Kotecha delivered a guest lecture — “Content is the New Oil” — at American University in the Emirates (AUE). Notably, I met Raj  the same night I met Robert Scoble here in Dubai. This was the first in a planned series of “Business of Marketing” guest lectures from the Department of Marketing, Logistics, and Supply Chain Management in the College of Business Administration (COBA).

Raj is the founder of Creative Content Agency (CCA) where he has designed and implemented marketing campaigns from events to social media for industry leading brands such as The Fragrance Shop, GolfOnline and Carrier Bag Shop. CCA has also supplied creative strategy and production services for a range of professional institutions including Accenture, Endava, Westminster Business Council, Royal Bank of Scotland and London Business School. I edited his presentation into five segments, which you can watch via this playlist or individually, as follows:

Raj’s lecture was engaging, insightful and, most importantly, practical. A very interactive experience, Raj spent a significant amount of time answering career and content creation questions from the 40 students and faculty members who attended. Looking forward to having Raj back whenever he is inspired to join us again! To learn more about Raj please visit:

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Inspired to “learn continuously, live generatively,” Matthew A. Gilbert, MBA is a lecturer of marketing at Coastal Carolina University and the director of the university’s Each One Teach One Entrepreneurship Institute. Connecting academia with industry, his research intersects humanity, industry, and technology. A charismatic communicator, he facilitates corporate training and delivered three TEDx Talks. As a marketer, he develops marketing collateral and design business courses. His writing appears in academic and industry publications. When asked why teaching is his tenure, he explains, “education empowers me to influence individuals and impact organizations while improving myself in the process.”