Presenting “Professor, Brand Yourself!”

On March 16 from 2:30 to 3:00 pm at the at GESS Dubai I delivered my “Professor, Brand Yourself!” workshop. GESS (Global Educational Supplies & Solutions) Dubai is the largest education event not just in the UAE but across the entire Middle East. It’s the only event that brings together all levels of educationalists together, in one place.

“Professor, Brand Yourself!” is a personal branding workshop for individuals working in higher education, vocational, and leadership/management positions. However, it also appeals to anyone wanting to develop their personal brand and learn how to leverage social media to promote themselves professionally.

The workshop was designed to help individuals understand what personal branding is and what it is not, why personal branding is important personally and professionally, and how to create your personal brand. Attendees don’t need prior personal branding experience to participate in the workshop, which is organized into the following three sections:

1. What is a Personal Brand?
2. Why Do I Need a Personal Brand?
3. How Do I Create a Personal Brand?

At the conclusion of the workshop attendees should understand how to:

1. Define personal branding and its relevance.
2. Identify the most effective social platforms.
3. Develop and promote your personal brand.

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Inspired to “learn continuously, live generatively,” Matthew A. Gilbert, MBA is a lecturer of marketing at Coastal Carolina University and the director of the university’s Each One Teach One Entrepreneurship Institute. Connecting academia with industry, his research intersects humanity, industry, and technology. A charismatic communicator, he facilitates corporate training and delivered three TEDx Talks. As a marketer, he develops marketing collateral and design business courses. His writing appears in academic and industry publications. When asked why teaching is his tenure, he explains, “education empowers me to influence individuals and impact organizations while improving myself in the process.”