From Myspace to Threads: Lessons on Staying Relevant in Social Media

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first, we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the second segment (which aired on Tuesday, July 11) in which I was asked to discuss how social media has changed over the years, how consumer consumption has changed, and what the future might hold for Threads. During the interview I: Provided an analysis of the evolution of various…

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The Potential of Threads: Erica Edwards Interviews Matthew Gilbert

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first (which aired on Monday, July 10), we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the first segment in which I answered the following five questions: Within hours of its launch, threads had 30 million people sign up. I think even Zuckerberg was surprised by that. What do you think? With Threads objective, really being a real time…

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Slurpee Day: A Refreshing Marketing Triumph

In the scorching summer heat, one event stands out, taking the Slurpee experience to new heights—Slurpee Day! Originating from 7-Eleven, this annual sensation showcases the power of effective marketing. Let’s explore what Slurpee Day is and three reasons behind its resounding success. Slurpee Day, celebrated on July 11th annually, is 7-Eleven’s orchestrated event. On this special day, participating stores offer a complimentary Slurpee to every customer as a token of appreciation. People of all ages flock to 7-Eleven outlets, eager to savor the iconic frozen beverage. Notably, people with the 7-Eleven or Speedway app could claim their free Slurpee early…

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Threads: Meta’s New App Sets Record with 100 Million Sign-ups

In the ever-evolving world of social media, new platforms emerge regularly, each vying for attention and user engagement. One such platform that has recently generated considerable buzz is Threads, an app aiming to redefine real-time conversations. With an astounding 30 million sign-ups within hours of its launch — crossing 100 million shortly thereafter  — Threads captured the interest of both social media enthusiasts and industry observers. The burning question on everyone’s mind: Could Threads be the next big thing to rival Twitter? Let’s delve into its features and potential. Threads’ rapid user base expansion can be attributed, in part, to its…

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Raiders of the Lost Blog: Indiana Jones and the Dial of Destiny

Indiana Jones has captivated audiences for decades with his thrilling adventures, ancient artifacts, and whip-cracking heroics. From the mysterious jungles of South America to the deserts of the Middle East, his escapades have left an indelible mark on pop culture. In this blog post, we will delve into the world of Indiana Jones, summarizing each of the previous movies, including the lesser-known “Young Indiana Jones Chronicles.” We will also explore the latest installment, “Indiana Jones and the Dial of Destiny,” and discuss its marketing efforts. Each Indiana Jones film — and the “Chronicles” prequel television series — presents a unique…

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