[ Blog ]

Discussing “Threads” on Fox News Radio’s “Getting Schooled” Podcast

I was recently featured on Abby Hornacek‘s “Getting Schooled” podcast from Fox News Radio, where I shared insights about the new social media platform, Threads. In the episode titled “What is Threads?” I delved into the app’s explosive launch, its potential to rival Twitter, and the key factors that contribute to the success of social media platforms. During the podcast, I discussed the following three main takeaways about Threads: New Social Media Experience: Threads emerged on the scene with a bang, offering a fresh perspective on social media engagement. Positioned as a complement to Instagram, Threads focuses on conversations and newsfeeds…

From Myspace to Threads: Lessons on Staying Relevant in Social Media

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first, we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the second segment (which aired on Tuesday, July 11) in which I was asked to discuss how social media has changed over the years, how consumer consumption has changed, and what the future might hold for Threads. During the interview I: Provided an analysis of the evolution of various…

The Potential of Threads: Erica Edwards Interviews Matthew Gilbert

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first (which aired on Monday, July 10), we talk about Threads; in the second, we talk about the past, present and future of social media. This video is from the first segment in which I answered the following five questions: Within hours of its launch, threads had 30 million people sign up. I think even Zuckerberg was surprised by that. What do you think? With Threads objective, really being a real time…

Slurpee Day: A Refreshing Marketing Triumph

In the scorching summer heat, one event stands out, taking the Slurpee experience to new heights—Slurpee Day! Originating from 7-Eleven, this annual sensation showcases the power of effective marketing. Let’s explore what Slurpee Day is and three reasons behind its resounding success. Slurpee Day, celebrated on July 11th annually, is 7-Eleven’s orchestrated event. On this special day, participating stores offer a complimentary Slurpee to every customer as a token of appreciation. People of all ages flock to 7-Eleven outlets, eager to savor the iconic frozen beverage. Notably, people with the 7-Eleven or Speedway app could claim their free Slurpee early…

Threads: Meta’s New App Sets Record with 100 Million Sign-ups

In the ever-evolving world of social media, new platforms emerge regularly, each vying for attention and user engagement. One such platform that has recently generated considerable buzz is Threads, an app aiming to redefine real-time conversations. With an astounding 30 million sign-ups within hours of its launch — crossing 100 million shortly thereafter — Threads captured the interest of both social media enthusiasts and industry observers. The burning question on everyone’s mind: Could Threads be the next big thing to rival Twitter? Let’s delve into its features and potential. Threads’ rapid user base expansion can be attributed, in part, to its…