Identifying and Achieving Individual Goals

How do you identify and achieve your goals?

In the video below I presented an individual goal setting session at the Mid-Year Leadership Conference of Theta Chi Fraternity at UCLA on Saturday, February 23, 2013. Having helped found the (dearly departed) UC Santa Barbara chapter of Theta Chi it was an honor to participate in this event as an alumnus instructor. Since my birthday was the day before, it was a great gift to share my knowledge with undergraduate members of an organization I admire.

As an undergraduate I attended several events like this so I was well aware how events like this can positively impact personal growth and professional development. I met with a multitude of motivated undergraduates; their earnest desire to improve themselves and their fraternity was inspiring. Events like this made me proud to be a Theta Chi and grateful to be a teacher. Of course you don’t have to be a member of Theta Chi — or any other fraternal organization — to appreciate what I shared during my session. It is my hope you find value in my presentation beyond the audience for whom I first prepared it.

The contents of my presentation were as follows:

  • Why setting your goals is important.
  • Goal setting brainstorming and audience interaction.
  • A personal story about how we undermine our goals.
  • How to focus yourself with help from your colleagues.
  • Why setting your goals (not someone else) is important.
  • A personal story about setting my goals after undergrad.
  • Dealing with parents who try to set your goals for you.
  • What happens when you don’t set goals for yourself.
  • How to set and achieve your goals with your I.D.E.A.

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.