From Myspace to Threads: Lessons on Staying Relevant in Social Media

On Friday, July 7, was interviewed by Erica Edwards of WMBF in Myrtle Beach about the launch of Threads. The interview was broadcast in two segments: in the first, we talk about Threads; in the second, we talk about the past, present and future of social media.

This video is from the second segment (which aired on Tuesday, July 11) in which I was asked to discuss how social media has changed over the years, how consumer consumption has changed, and what the future might hold for Threads. During the interview I:

  1. Provided an analysis of the evolution of various social media platforms, emphasizing that the successful ones, like LinkedIn and Facebook, have managed to stay relevant by constantly adapting and introducing new features.
  2. Highlighted the importance of these platforms offering unique value to their users, suggesting that those which fail to do so risk becoming obsolete, as was the case with Myspace and Vine.
  3. Raised concerns about the potential dangers of data consolidation. I briefly discussed the new Threads app, noting its current limitations in terms of functionality, but predicted that it will evolve and improve over time, much like its successful predecessors.

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.