Discussing “Threads” on Fox News Radio’s “Getting Schooled” Podcast

Getting Schooled Podcast

I was recently featured on Abby Hornacek‘s “Getting Schooled” podcast from Fox News Radio, where I shared insights about the new social media platform, Threads. In the episode titled “What is Threads?” I delved into the app’s explosive launch, its potential to rival Twitter, and the key factors that contribute to the success of social media platforms. During the podcast, I discussed the following three main takeaways about Threads:

  1. New Social Media Experience: Threads emerged on the scene with a bang, offering a fresh perspective on social media engagement. Positioned as a complement to Instagram, Threads focuses on conversations and newsfeeds rather than images and videos. This unique approach has sparked curiosity and attracted significant attention from users and the media alike.
  2. Twitter Competitor, Not a Twitter Killer: While some have dubbed Threads as the potential ‘Twitter killer,’ I view it more as a competitor to Twitter. Threads may have experienced a blazing start, but its long-term success hinges on how well it can market its unique value. To stand out in the crowded social media landscape, Threads must prove itself as an engaging experience or a better alternative to existing platforms.
  3. Offering Value to Users: Drawing from my expertise in marketing and social media trends, I emphasized that value is the cornerstone of a successful social media platform. Threads must provide something compelling, be it technological advancements, captivating content, or a unique user experience, to attract and retain active users. Learning from cautionary tales like Google Plus and Vine, the app must continuously adapt and evolve to stay relevant.

As I wrapped up my interview with Abby Hornacek, we pondered the potential growth of Threads through integration with third-party apps and extensions. This model, reminiscent of early Twitter’s success, could enhance the user experience and attract enterprise-level adoption, further solidifying Threads’ position in the social media arena.

In conclusion, my time on “Getting Schooled” was enlightening, as I explored the dynamic world of Threads and its potential impact on the social media landscape. While the app’s future is uncertain, its unique approach to conversations and newsfeeds has certainly sparked interest. As we eagerly watch Threads’ journey, I can’t help but wonder if it will emerge as a significant player or simply be another passing trend in the ever-evolving world of social media.

You can listen to the episode on any podcast platform, including those listed below, or via the Fox News Radio website.


#ThreadsPodcast #SocialMediaInsights #TwitterCompetitor #ValueforUsers #SocialMediaMarketing #GettingSchooledPodcast #AbbyHornacek #FoxNewsRadio #NewSocialMedia #DigitalMarketing #ThreadsApp #SocialMediaPlatforms #SocialMediaTrends #PodcastInterview #TechTrends

Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.