Celebrating “edX E-Learning Course Development”

On May 30, 2015 I published my first book, “edX E-Learning Course Development,” a 300-page manual for university teachers and corporate trainers designing, developing, and deploying a MOOC course for the edX platform.  The book walks a reader through eight steps to create an edX course while teaching them about the tools and techniques they need to know as an edX instructor. The eight steps are presented in eight chapters, as follows:

  1. Getting Started: an overview of MOOCs and the history of edX.
  2. Planning the Curriculum: curriculum development.
  3. Producing Videos: video production best practices.
  4. Designing Exercises: options for exercises and assessments.
  5. Integrating the Curriculum: options for adding course materials.
  6. Administering Your Course: your course’s administrative options.
  7. Facilitating Your Course: your role as a facilitator of your edX course.
  8. Promoting Your Course:  a strategy to market your course.

Reading edX E-Learning Course Development will teach you how to:

  • Create engaging assessments and effective exercises that achieve your course’s learning objectives.
  • Establish your edX course settings, view and modify course content, and import and export your course.
  • Market your course to increase enrollment and create an enjoyable educational experience for your students.
  • Navigate edX, sign up for Studio, and create your own edX course.
  • Publish an announcement, attach a course syllabus, add instructional pages, and upload course handouts.
  • Use video production best practices and convert your classroom lectures to instructional videos.

I am thankful for the opportunity to have written this book, especially knowing that it’s helped individuals and organizations learn. One unexpected benefit for which I am also thankful: according to my Google Scholar profile, the book has been cited in various academic publications.

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.