5 Ways to Improve Your Business Writing

Writing well can influence your success and position you for professional achievement -- in spite of (or perhaps because of) everyone embracing emojis and txt speak.  If you are not convinced, consider the results of a Grammarly study of 100 LinkedIn profiles as explained in a Harvard Business Review article, "Professionals with fewer grammar errors in their profiles achieved higher positions. Fewer grammar errors correlate with more promotions.  Fewer grammar errors associate with frequent job changes." If you're looking to improve your written communication skills please read the following "5 Ways to 5 Ways to Improve Your Business Writing" and start "writing gooder!"

Writing well can influence your success and position you for professional achievement — in spite of (or perhaps because of) everyone embracing emojis and txt speak.  If you are not convinced, consider the results of a Grammarly study of 100 LinkedIn profiles as explained in a Harvard Business Review article, “Professionals with fewer grammar errors in their profiles achieved higher positions. Fewer grammar errors correlate with more promotions.  Fewer grammar errors associate with frequent job changes.” If you’re looking to improve your written communication skills please read the following “5 Ways to 5 Ways to Improve Your Business Writing” and start “writing gooder!”

1. Cut the Clutter: Embrace editing and remove extra words; be mindful of filler words like “very” — they add nothing to your writing.

2. Start Sentences with Verbs: Using verbs to being your sentence makes them active and actionable; get to the point and give your readers a clear idea what you want them to do.

3. Use Bullets: Business is about doing not about reading; it is not a narrative! Condense your writing and write with bullet points; start your bullet points with verbs and you can move mountains with your memos!

4. Organize for Readers Eyes: Break up your writing into smaller sections; use section headings to make your writing clearer. Remember that we read with our eyes; how your writing looks is as important as what your writing says.

5. It’s About You: No, not you — them: the people reading what you’re writing. Borrow a classic marketing approach and use lots of “you” and “yours” in your business writing. This engages your reader and connects them to your communication.

 

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Matthew A. Gilbert, MBA, is a marketing lecturer at Coastal Carolina University, where he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Research-oriented, he focuses on artificial intelligence, the sharing economy, and social media, with a burgeoning interest in sports marketing. He also facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he crafts marketing content, creates business curriculum, and composes professional communications.